The Grand Philharmonic Choir, one of the oldest artistic institutions in Waterloo Region, is changing its image with a new logo and look.
“Our new visual identity beautifully expresses the heart of the Grand Philharmonic Choir,” said Mark Vuorinen, the choir’s artistic director. “It honours our long history while celebrating the vitality and inclusiveness of our music-making today.”
In rich tones of burgundy and cream, black and white, with red and orange accents for the children’s and youth choirs, the new palette and logo create “a symbol of connection — between singers, audiences, and our wider community,” Vuorinen said.
The choir has been making music for 103 years in Waterloo Region, and its visual identity has evolved over the decades, as has the music it shares with the community.
“Echoing the beauty and unity of voices raised in song, the Grand Philharmonic Choir’s new visual image reflects the choir’s dynamic community presence and commitment to bring unique and beautiful choral experiences to Waterloo Region,” Vuorinen said.
The design was created by Halifax-based designer April te Bulte, who worked closely over the summer with a team from the choir including singers, staff and board members.
The choir begins its 2025-26 season with Beethoven’s Missa Solemnis, Saturday October 25 at Centre In The Square, Kitchener.
